White Label Noba Gives Me Country Chills

Words by Matt Huxley

I am a menswear blogger. I maintain that through and through. HOWEVER. Whenever I come across a womenswear collection that is:

  1. Really cool
  2. Inspired
  3. Full of high quality unique pieces

Then I’m interested. These three criterion converged for me at the White Label Noba showing the other day. Set in the Royal Equestrian Centre at the RNA Showgrounds, the collection was perfectly offset by the rustic exterior.


A proliferation of flies decided to make me their host for the day, probably exacerbated by the fact I hadn’t showered (cheers neighbours for breaking that water main, stellar work) yet designer Tracey Watkins still complemented me on my smell – thanks Body Shop White Musk Sport. Ever creative, with a clear eye for colour and texture, Tracey also tells me that a lot of her materials are sourced and made in India – Jaipur and Delhi being two particular hubs (see my own vlogs for more information on travelling in India).

The collection is stunning. With a colour palette of tobacco, caramel, navy, white and black, the collection takes AW characteristic colours and elevates them to a Brisbane winter appropriate style. These pieces are definitely trans-seasonal.

Long silken shirtdresses, suede ponchos, sheer ballerina skirts, cotton artist-inspired smocks and the most beautiful beaded neckpiece that calls into mind a cowboy’s bandanna, or a Malay Tengkolok.


What’s immediately apparent about this range is the universality of it. These are cuts, colours and fabrics that suit any skin colour, age or body shape. There’s definitely pieces in there to suit everyone. It’s also very well thought out. There’s statement pieces, layering pieces, as well as items that you can dress up.

Feeling daring? Layer a graphic striped shirtdress over lace pants and top off with a pair of pumps for a great evening look. Not so body confident? Belt a cotton smock dress and team it with a statement neckpiece for a flattering look.

What’s clear to Tracey however is that “size doesn’t matter. It’s how you feel when you wear a piece of beautiful clothing that matters. That’s the secret to White Label Noba.”


Visit White Label Noba online here. Or journey in store:

WLN Signature Store

2/121 Riding Road, Hawthorne, QLD.

All pictures were provided courtesy of White Label Noba and Kath Rose PR.

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