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Why Relaxed Attire can be the Most Rewarding

By July 7, 2017 Style

Words by Matt Huxley

Deliberately understated, carefree attire can sometimes be the most impactful clothing statement. You aren’t dressed to kill, you aren’t extra, you’re just unapologetically you.

Now whilst some people may take relaxed clothing to mean slobby, “comfortable,” or *shiver* a tracksuit, I for one don’t want to look like an extra in a John Waters film. No, by relaxed I mean carefree, artlessly disheveled if you will. The perfect visualisation of “model off duty.”

The crisp white button-up has certainly been making the street style rounds lately. But this truly is a classic piece that works with any type of look. I agree that the white shirt worn casually can get a little too romance movie 101, so I’ve created a point of difference here by unfurling the french cuffs into an insouciant masterpiece that Anna Quan would be proud of.

I’ve teamed this with a pair of cropped statement jeans, sans shoes and socks for maximum comfort, and I’m surrounded by my favourite things: magazines, books and coffee. My highlight is popping (MAC Lightscapade ftw) and I’m ready for a day of doing absolutely nothing.

This look was shot by Ali Gordon, make sure you go check her out on Instagram @modestoblog or on Modesto Blog.

Buy Sigma Brushes here.

Of course you need to follow me on Instagram and Snapchat @infirmofpurpose, Youtube, Facebook, Twitter, Bloglovin and Lookbook.</

Shirt and Jeans – Asos | Rings – Joshua Hall

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Get The British Look

By June 16, 2017 Style

Words by Matt Huxley

In the olden days, Blackfriars was a salacious district of London. Prostitutes abounded and Shakespeare’s Globe was almost directly across the river. The area was a derelict hub of creativity, poverty and uniqueness. Today the area features Victorian architecture and is the setting for the film and TV versions of Sherlock Holmes and David Copperfield.

So when I happened across Blackfriars Lane in Sydney and I got the same Victorian British vibes, I knew that ti had to shoot a British-themed look there.

I’ve updated it somewhat – Victorian steampunk isn’t exactly in my repertoire – so it’s a modern take on British fashion. Naturally I’ve included the ubiquitous trench coat. This version is a wrap tie one in a thick wool. Obviously it’s completely impractical for Brisbane, but fuck it, it’s pretty.

I’ve also drawn inspiration from Anna Quan and the oversized cuff trend that’s dominating women’s fashion at the moment. By unrolling (and ironing the wrinkle out) your french cuffs you can achieve a similar look that’s still masculine. Plus I really love the crispness that a fresh white shirt adds to a look.

Topping off the ensemble with cropped, distressed jeans and cuban heel boots, I’m ready to tackle the London rain. Like not really cos these boots are suede, but ya get the gist.

Sidenote. Guys, invest in a good pair of cuban heeled boots. They add so much height, they make your legs look better, and they just elevate your outfit so much. It’s actually insane how much I love these.

What do you think of this outfit? Did I get tha lundun look?

This look was shot by Ali Gordon, make sure you go check her out on Instagram @modestoblog or on Modesto Blog.

Buy Sigma Brushes here.

Of course you need to follow me on Instagram and Snapchat @infirmofpurpose, Youtube, Facebook, Twitter, Bloglovin and Lookbook.

Coat – Topman | Shirt – Asos | Jeans – Asos | Shoes – Asos (similar)




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The Best Skin: Korean Skincare with Style Story

By June 5, 2017 Skincare

Words by Matt Huxley

Unless you’ve been living under an Uluru-sized skincare rock, you will know about the amazing products that Korean beauty brands have been bringing out. Pioneers and innovators in the skincare world, Korean brands are responsible for some of the beauty innovations that we now take for granted (cushion foundation, peel exfoliators, essence lotions anyone?).

I first stumbled across Korean skincare a few years ago when it blew up across the youtube skincare world. Then a fortuitously-timed trip to India meant that I could pick up some basics in the asian airport boutiques (I think there’s a sneaky haul vid on the internet somewhere). But after that I had no idea how to explore more of this world.

Well now Aussie skincare enthusiasts (aka me) can get their Korean beauty fix with Style Story. Founded in 2013, this entrepreneurial brand lets you pick and choose the products most suited for your skin, for your own skincare style story.

I tested out a few of Style Story’s most popular products and have provided my observations below for you.

Benton Fermentation Essence: I mean firstly isn’t this the most perfectly minimal packaging ever? This brightening essence has a high concentration of Galctomyces Ferment Filtrate – basically a type of yeast. This works to really even out tone and texture and brighten up the skin. An essence is an uber light lotion that sinks immediately into the skin, sinks to a very low level in the skin and really works at the dermal level. Definitely a fan of this product, it’s great for lots of light layers to build up that hydration. Plus it’s at an affordable price point so I definitely see this bad boy being a regular in my skincare cupboard.

Vlancvere Power VC15 Ample: FYI ample means serum. This Vitamin C serum has 15% strength – the best amount for your skin to reduce irritation and provide the brightening benefits that Vit C is known for. The consistency for me is a cross between an essence and an oil. Meaning that it sinks in quickly but there’s a slight tackiness with it (totally fine for me!). The other key ingredient in this bad boy is Ferulic Acid. This helps to really reduce any melanin in the skin (the pigment that causes dark spots). Meaning that anyone with blotchy or pigmented skin can use this to assist in decreasing them. Serums are really like the middle child of skincare; always there, but never truly appreciated. Serums are actually the powerhouses of your regime, and the ones that will have the greatest affect on you. So invest wisely and do your research. If you need brightening, this one is for you!

Mizon All in One Snail Repair Cream: Oh. My. God. I can’t even physically deal at how much I love this product. I am shook officially. Containing 92% snail mucin (the mucous that repairs a snail’s skin as it crawls) this bad boy really works to rehydrate, refine and protect the skin. Encouraging cell turnover is always a good thing as it enables the collagen production of the skin to increase (hence meaning that your skin looks young and fresh), and this bad boy does this. I woke up looking like a baby’s butt. Shook I tell you.

Simply When Snow Song Mask + Leaders Insolution Melatox Skin Mask: I must confess, whilst I enjoy sheet masks, I’ve never really made the time to integrate them (or any mask for that matter) into my routine. I am unfortunately one of those people with whom they just slide straight off unless I’m horizontal so I always make the too busy excuse. Testing these out gave me a perfect opportunity to stop all that Master’s work and really take 10-15 mins out to really rehydrate my skin after spending all day in the library air con. Both were highly enjoyable and certainly revitalised my skin. Definitely recommend picking a few up to force yourself to take a breather!

Make sure you pick up some of the amazing products at Style Story here.

Of course you need to follow me on Instagram and Snapchat @infirmofpurpose, Youtube, Facebook, Twitter, Bloglovin and Lookbook

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Next Gen Resort ’18 Review

By May 17, 2017 Style

Words by Matt Huxley

Next Gen is always a mixed kettle of fish. On one hand you have the opportunity to discover the future faces of the Australian fashion industry, on the other hand you also get to see the result of overconfidence and ambition. Whilst none of the designers in today’s showcase truly flopped, there were definite hits and misses.


Hands down, best show of the bunch. This was a fully realised, fully conceptualised showing. The designer made excellent use of tailoring in order to deliver a collection that was wearable, yet inspired. The intricate splicing use of sheer, leather and sequins was clever, the use of corset belts to cinch in the models’ waists was smart, and a pair of chiffon flairs with a doubled up hem were artistic genius embodied in a flowy af pair of pants.




Stephanie Henly

Another showing that I strongly enjoyed. An edgy collection, the use of ruched up sheer fabric to create coats and jackets was fantastic, as was the Margiela-esque mask paired with a extended cream gown and matching gauntlet globes. Whilst the inclusion of tassels was really nothing knew, it added to the garments, instead of being the primary focus of them. This type of restraint will surely serve Henly well in future showings.




Sarah Hope Schofield

A collection of Gaga inspired cowgirl hats and Comme des Garcons like felt squares, the Sarah Hope Schofield regrettably had more misses than hits for me. I applauded the extended seam pants which were both unique and creatively wearable. An extravagant larger than life polkadot bustier was also inspired.




Meredith Bullen

Think Tibetan Yak farmer meets Deadliest Catch and you’ll get the gist for this show. it wasn’t a total miss for me, and the collection was clearly inspired and quite well crafted, however for me it was a case of too much. There was too much fur, too much rope and just too much of everything. An oversize jumper with extended cuffs and rope detailing was a standout piece for me. Good concepts, but just needed a tad more restraint and refining.




Victoria Bliss

For me this was the epitome of farmer chic. Believe it or not that’s not a criticism. Think rock patterned bustiers and corsets layered over stark white shirting. Woven hats and hands filled with barley strands. Tartan and gingham galore. Brilliant crafting. One of them was a real throwback to Gisele Bundchen in the 2006 VS Show. Such vibes. Let’s also spare a thought to the model who fell. Girl, ya got up and owned the entire rest of the runway, don’t beat yourself up. Props to you.




Isabelle Quinn

I’m honestly in two minds about this show. There were specific pieces I loved, but the overall star motif gave me a distinct Americana vibe that I just wasn’t vibin (such pun). A pair of capri length flute flair pants were completely and utterly brilliant. As was a bustier/cream shirting combo. But the stars emblazoned onto leather and sheer were just a tad too much. Crafting however was impeccable.





Images provided by Getty Images for Mercedes-Benz Fashion Week Australia.

Of course you need to follow me on Instagram and Snapchat @infirmofpurpose, Youtube, Facebook, Twitter, Bloglovin and Lookbook.

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April Empties

By May 14, 2017 Skincare

Words by Matt Huxley

Let’s go through my trash:

Stefan Shave Oil: Phenomenal, loved every second of using it. It has this effect of clumping up your beardsy bristles so that they’re easier to remove. Great product.

Lush Snow Fairy: Made me smell like a candy scented goddess so what’s not to love?

Bathox Rose and Jasmine Shower Gel: I have bought this quite a number of times now and I always enjoy it. Grab this bad boy from chemist warehouse.

EOS Lip Balm: This was the vanilla mint scent and it was really enjoyable. These are really difficult to find however, so almost not worth the trouble?

Planet Earth Body Lotion: Bought this from Target years ago and it’s just hung on in my cupboard. Bit meh tbh.

Schwarzkopf Silhouette Hairspray: Like me, a bit iconic.

The Body Shop Vitamin E Moisture Cream: I know this is a cult fave, but I don’t rate it tbh.

Garnier Cleansing Milk: I enjoy a good cream cleanser, and this one was no different. I probably wouldn’t buy it again but if you have very sensitive or dry skin it would be a good option.

Moogoo Milk Wash: Possibly the first Moogoo product i’ve used that I haven’t loved.

Lush Mint Julep Lip Scrub: Nice and minty fresh, but seriously just use some caster suger and coconut oil, it’s the same thing.

Indeed Exfoliator: This is a bit of knock off of the Dermalogica Microfoliant. Probably a little less successful than that product if I’m being super critical, but it’s decent.

Savvy Primer: Whilst this may not have done wonders for my skin, it was great for just providing products a base to stick to. And realistically, isn’t that we want them to do?

The Body Shop Facial Oil: Holy shit, this is the best facial oil I’ve ever used. Trust me, try it. You will be blown away.

So Fresh Wipes: I enjoy a moist wipe, and these stay moist. What more can you ask for.


And because I’m lazy, y’all missed out on my March empties, here they are below. Let’s just call this my speed review.

Swisse Cotton Rounds – Did the job

Nivea Makeup Remover -Absolutely awful

Natures Organics Blueberry and Coconut Shampoo – Already have another

Nivea Refreshing Toner – Good

Cream Cleanser – Ugh.

Simple Light Moisturiser – Classic

Schwarzkopf Strong Hairspray – Great

The Body Shop Spiced Apple Hand Cream – My everything

Vitaman Shampoo – Great

Nak Shampoo – Good

The Body Shop Tea Tree Night Lotion – Phenomenal

The Body Shop Maca Root Scrub – Don’t rate it

Calvin Klein Eternity – Ok

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Review: Rosehip Plus

By April 21, 2017 Skincare

Words by Matt Huxley

Rosehip Plus is one of those ubiquitous brands in the bathroom closets of the world. Chances are you heard some new age genie sprouting the benefits of Rosehip oil and happened upon this reliable brand in Chemist Warehouse.

Well. Rosehip Plus is so much more than that little brown bottle of oil that lingers for months in your cabinet. Whilst its oil is undeniably amazing – in fact I featured it in my favourite Facial Oils post – it has an entire range of skincare products containing Rosehip oil.

Cream Cleanser: I’ve used many a cream cleanser in my time, and this is surely one of the best. It’s a very hydrating formulation suitable for sensitive skin that leaves the skin feeling refreshed, hydrated and clean without having that squeaky feeling that I so detest.

Day Cream: While I probably wouldn’t use this as a day cream – the formulation is just that tad too rich for me for during the day – it’s great as a night cream during the summer. Good for those times where you need a bit of hydration, but without your face looking like an oil slick.

Night Cream: Love the pump action of this bottle for a start. The product is good and noticeably more rich than the day cream. I definitely would want this for winter, with a drop or two of the oil mixed in.

Roll on: When I first saw this I idiotically thought it was an eye roll on. Like duh Matt oil won’t sink in around your eyeballs. This is a great spot treatment for those skin areas where you need a hit of hydration – around the nose and the lips for example.

Of course you need to follow me on Instagram and Snapchat @infirmofpurpose, Youtube, Facebook, Twitter, Bloglovin and Lookbook.

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The New Coat

By April 13, 2017 Style

Words by Matt Huxley

A new coat length has been in the works for a while now. The longline duster coat hit womenswear a season ago and it’s crossed over to menswear (finally). Harking back to 60s country trips, replete with leather driving gloves, a picnic basket and the Beatles on lock, the duster coat was ubiquitous. The must have accessory for protecting your no doubt delicate clothes from the vile road dust. Nowadays the duster coat is a slouchy and insouciant mix of Carven cocoon coat comfort and the classic Burberry trench coat style. Once again, it’s the perfect accessory.

To the untrained observer it may look like the perfect flasher coat, but the duster is so much more than that. It’s the ideal light layering piece for trans-seasonal dressing. Oh so on trend and bound to be for the next few seasons. I also appreciate how relevant it is for the Australian climate, there’ll be no hot flushes in this lightweight masterpiece. Plus it can be dressed up or down depending on your look. I know I’m raving, but I’m deliriously tired and in love with my new coat.

I’ve also well and truly jumped on the distressed denim bandwagon with this Topman beauty. It came with knee rips and I’ve gone ahead and enlarged them a tad, to really make them extra af. I’m loving the cropped length of them, and a little bit of hem distressing never hurt. Paired with back with a simple white v neck (tucked in ofc!) and navy brogues and I’m ready for the day!

Of course you need to follow me on Instagram and Snapchat @infirmofpurpose, Youtube, Facebook, Twitter, Bloglovin and Lookbook.

Cheers to Yonce for deigning to shoot me ;).

Coat – Uniqlo | Jeans – Topman | Shoes – Zu | Shirt – Connor

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The Male Makeup Conundrum

By April 4, 2017 Skincare

Words by Matt Huxley

Firstly yes it’s been a while. Secondly I’m not sorry.

I feel like lately the whole “should men wear makeup” issue has been back on everyones lips. With makeup companies for the first time using coverboys, the conservative side of society has been outraged. Why? Because it’s something different. If there’s one thing I know, it’s that people don’t like change.

Frankly I love it. As someone who can rock a highlight like no ones business I’m all for guys breaking into makeup. Why not! As long as you can do it correctly and not turn out like a 2005 Pete Wentz wannabe with bad guyliner. But that’s where I come in. Here are the products you need to ensure that you can do male makeup correctly.

1: A Colour Corrective Powder

Believe it or not, very few people have perfect skin. Most have pigmentation issues and unwanted colour in areas of their face. That’s where colour correcting comes in. Because I have quite a bit of redness to my face I will always go in with a green powder first to counteract this. This BYS one is cheap and blends easily. Using a small brush I can get into the nooks and crannies around my nose and dust it back over my cheeks to even out that tone.

2: A Matched Face Powder

I then go in with a foundation powder. I don’t ever go for a liquid foundation because a powder is far more natural in my opinion. The biggest tip I can give for a first timer is get your bloody foundation matched. Don’t just rock up to Priceline and pick what you think works. Go and get matched at a higher end boutique initially – they aren’t judging you. It’s their job. You can also ask to be shown how to apply it correctly.

3: Shaping

After mattifying your face out with powder, you need to go back in and add some dimension to sculpt and reshape your face (if that’s what you want!). Be sure to choose a colour in touch with your skin tone. That’s where palettes can come in handy, there’s usually a colour to suit everyone. Start off with a cool toned matte shadow to sculpt out your cheekbones and jawline. Add on a subtle highlight (or get dat glow goin) and then brush on some bronzer if desired.

4: Brows For Days

If your eyes are the window to your soul, then the eyebrows are the window frame. Trust me, everyone notices a dodgy ass window frame. Use a clear brow gel to shape and maintain those bushy fuckers. John Howard was known for many things, good brows was not one of them.

5: De-Chap Your Lips

No one likes a crusty lip. The current fave lip balm on rotation is this great Mokosh one. Make sure you reapply daily and before bed to keep your peckers in perfect condition.

PS. Good makeup starts with good skincare 😉

Of course you need to follow me on Instagram and Snapchat @infirmofpurpose, Youtube, Facebook, Twitter, Bloglovin and Lookbook.

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By March 10, 2017 Style

Words by Matt Huxley

I feel like it’s no secret that I’m attracted to the darker style of things. A shaded corner, the colour black, notions of vampires, ripped clothing and gunmetal. All of these attract me like a piranha to a carcass and now that 90s grunge is back in fashion, it makes it all the more acceptable to start dressing like Dracula.

I’m also interested in playing with lengths. Long layers always flatter tall people, smoothing out any lumps and bumps and elongating your torso. They’re also the perfect trans-seasonal piece for – what is supposed to be – autumn. I’ve subverted the usual layering that I do (long shirt over jeans) and have instead opted for a long flowing coat over a shorter under layer – shorts in this case.

Breezy and dramatic, I think i’ve stumbled on to a winner, especially with the weather still being ridiculously hot.

This look was shot by Ali Gordon, make sure you go check her out on Instagram @modestoblog or on Modesto Blog.

Buy Sigma Brushes here.

Don’t forget you can get 10% off all ApoteKah products using the code MATTH10.

Of course you need to follow me on Instagram and Snapchat @infirmofpurpose, Youtube, Facebook, Twitter, Bloglovin and Lookbook.

Coat – Boohoo | Shorts – Ziggy Denim | Shoes – Oxford (similar) | Shirt – Connor

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Classing It Up In Summer

By February 19, 2017 Style

Words by Matt Huxley

I am unashamedly a child of cold weather. I would like nothing more than for Brisbane to be swept up in an ice storm and to layer up the coats. But we all have hopes and dreams, and most of the time they won’t happen.

That being said, it’s hard to maintain some level of class and sophistication in the most humid of weathers. Nothing is more troubling than keeping fabric away from sweat-filled armpits whilst your contour is currently making friends with your collar. But don’t fret, there are still a few ways to remain your usual dapper self without looking like you’ve taken a dip in the blow up pool.

Firstly, invest in a nice pair of dress shorts. I’ve gone for a bright statement pair because you know I’m all bout that life. The benefit of these is that you’ll still look dressy enough for the occasion, without having to sacrifice your comfort. Makes perfect sense for a tropical climate.

Go for a loose-fitting button up to match. Whilst a black won’t show up sweat marks as easily, you really still can’t beat a classic white. Stay away from anything bias cut or slim fit. It will hug your skin and cause you to heat up faster.

But then again, if you’re one of those people who just don’t sweat… screw you.

This look was shot by Ali Gordon, make sure you go check her out on Instagram @modestoblog or on Modesto Blog.

Buy Sigma Brushes here.

Don’t forget you can get 10% off all ApoteKah products using the code MATTH10.

Of course you need to follow me on Instagram and Snapchat @infirmofpurpose, Youtube, Facebook, Twitter, Bloglovin and Lookbook.

Shirt – Myer | Shorts – Uniqlo | Belt – YD | Shoes – Zu | Bangle – Myer

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